Predictability: The Silent Assassin of Storytelling?
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
The safe, easy choice wins out over the potentially better choice that carries more risk.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?