How to create your first, “No Fail” Advertising Plan
First timer’s take courage! You must have Faith. Many have succeeded doing this and you can. Just be ready for the challenges.
2023-10-16T15:03:09+00:00By Kyle Caldwell|
First timer’s take courage! You must have Faith. Many have succeeded doing this and you can. Just be ready for the challenges.
2023-10-16T16:34:28+00:00By Jeff Sexton|
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
2023-10-13T18:20:52+00:00By Johnny Molson|
A key element of any strategy is choosing what gets focus. When I present a focused strategy, sometimes I get presented with a made-up word: Alsofocuson. As in, “I like the focus, but can we also-focus-on this other focus?”
2023-10-16T16:34:38+00:00By Jeff Sexton|
Too often inexperienced copywriters and advertising clients want to persuade with copy points — with information being pushed at the reader.
2023-10-16T16:34:45+00:00By Jeff Sexton|
Optimizing a purchase demands more time, energy, and attention than anyone can spare for 99% of purchases. Instead, people simply want their needs filled and hoped-for benefits granted at a reasonably fair price. “Satisficing.”
2023-10-16T14:49:41+00:00By Evan Chance|
As children we were told bedtime stories. In elementary school, we found books that we could read over and over. As adults, we still seek a good story. The familiarity of stories has been with us from before you and I could even remember.
2023-10-16T16:34:52+00:00By Jeff Sexton|
Creativity worshippers tend to feel that while nothing works for sure, anything might work, so long as it’s rilly, rilly creative and the lightning strikes in their favor.
2023-10-13T15:27:22+00:00By Kevin Skaalure|
In another post, I lauded Paul Harvey’s “So God made a farmer” speech for its message. Mining it for rhetorical ore in this post feels a little sacrilegious…almost like making an ad out of it. Wait. I didn’t mean that.
2023-10-13T15:28:05+00:00By Kevin Skaalure|
Dear Intrepid Entrepreneur, if you have the heart of a farmer, you're already a success. What? Explain! On Super Sunday, February 3, 2013, Dodge aired this legendary ad. Take two minutes and listen.
2023-10-13T18:21:24+00:00By Johnny Molson|
You’ve seen this commercial before. A hand reaches for a Corona from behind an umbrella, a logo appears, and it all fades to black. If you can show me a version of me in the future, you’ve tapped into something powerful.
2023-10-13T18:21:39+00:00By Johnny Molson|
I’m joined by Orlando Wood, Chief Innovation Officer at System 1 Group in London. His book Lemon and subsequent short film Achtung! outline how we’ve lost customer’s attention over the years, and how to get it back.
2023-10-16T16:37:10+00:00By Jeff Sexton|
Given the disproportionate amounts of revenue and profit generated by Relational buyers, you might even expect an over-abundance of messaging aimed at Relationals. But that’s not what you find.
2023-10-16T16:37:17+00:00By Jeff Sexton|
All bonding is branding. But most branding isn’t bonding. Bonding requires commitment and proper execution. But it's worth it. Bonding blows the doors off of regular branding.
2023-10-13T15:28:41+00:00By Kevin Skaalure|
One misspelled word charged my life. My fifth-grade brain was warehousing words in preparation for the fifth-grade spelling bee. The lower reaches were easy. The harder words were shelved on tippy toes and ladders.
2023-10-13T18:21:58+00:00By Johnny Molson|
Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.