The Long And Short Of Persuasion
The wrong question is “Which sells better? Long copy or short copy?" I’m a long copy proponent. That is, I’m opposed to the “nobody will read more than 300 words” school of advertising.
SEO-ing the Search Engine in the Customer’s Mind — Association Design for Fun & Profit
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
Want your Facebook post to go viral? Start with 4 pivotal ingredients.
Lots of folks say there is no way to go viral. But the reality is you see viral posts all the time. It does happen, and it can happen to you as well.
Iron Chef Branding — 2 Practical Steps that Work in the Real World
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
Ad Templates
According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.
Reticular Activation – How the Human Anatomy Prevents Ads from Reaching “Everyone”
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
Here Is How To Easily Put Together The Puzzle Of Online Brand Management
If even one of these factors is out of sync, your message will seem “off” to your audience, and thus your brand building will be greatly diminished.
Ira Glass Part 4: Ditch Your We-We
If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.
Empire Builders #002: HBO Magic
The method that HBO uses to create Emmy Award winning shows and how you can apply this to have the best advertisements on the planet. I can guarantee you Ridley Scott would agree.
This Simple Formula Makes Truly Presidential Presentations That Inspire Action
The principles that Manley preaches are ESSENTIAL to capturing and holding attention. Be it short ads, long copy, presentations, or public speaking…
Ira Glass On Advertising, Part 3
Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.
The media is NOT the message.
I remember a Marshall McLuhan quote of “The Media is the Message.” So I asked Roy, what about McLuhan? The skies darkened, the floors parted, and a fiery hell appeared as Roy screamed.
Ira Glass on Great Advertising, Part 2
“The amount of time finding the decent story is more than the amount of time it takes to produce the story… I think that, like, not enough gets said about the importance of abandoning crap.”
The Worth of a Dali
A picture is worth a thousand words. Confucius told us that. Or did he? Actually, Fred Barnard made up the saying to promote the use of images and called it “a Chinese proverb so that people would take it seriously.”