Marketing Strategy

MIT – Media Lab – Humanizing Technology

2023-11-13T21:06:33+00:00By Stephen Semple & Dave Young|

Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently.

2024-03-15T20:48:42+00:00By Ryan Chute|

Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.

2024-03-15T17:12:31+00:00By Jeff Sexton|

People come for the freaking princesses and all the other cool characters they fell in love with as a child.

2023-11-13T21:07:25+00:00By Stephen Semple & Dave Young|

What do you do to stop people from drinking too much alcohol? Get them to travel, of course.

2024-03-15T20:51:45+00:00By Ryan Chute|

Do you want a quick sale or do you prefer building a solid customer base you can retarget for future transactions?

2024-03-15T17:13:45+00:00By Jeff Sexton|

There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.

2024-03-18T17:00:47+00:00By Matt Willis|

Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.

2023-11-13T21:08:19+00:00By Stephen Semple & Dave Young|

You’ve never heard of any of this. It’s a travesty. At age 7, she was rented out to be a house servant. By 1914, she has franchises in 128 cities.

2024-03-15T17:15:03+00:00By Jeff Sexton|

We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.

2023-11-13T21:08:49+00:00By Stephen Semple & Dave Young|

It was never intended to be an empire, she just wanted to make her work easier. Next thing you know, Gillette comes knocking.

2024-03-18T16:25:06+00:00By Matt Willis|

Spoiler Alert… Gaston doesn’t get the girl, and you likely won’t get the customer if you take his same approach.

2024-03-15T17:17:40+00:00By Jeff Sexton|

Is the story of Rocky really about boxing? Or is it about an underdog’s epic journey? Great ads are like that too.

Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.

2023-11-13T21:09:53+00:00By Stephen Semple & Dave Young|

This is what you do when you have a strange name and need everyone to remember you.

2024-03-15T17:20:31+00:00By Jeff Sexton|

There’s a REASON why for every conflict we always want to know “who started it?”