The Perfect Ad Campaign That Failed
The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.
What is the Most Direct Cause of Customer Loyalty?
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
(Anti)Predictions in Marketing for 2024
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
Griffin Service – Pt. 2 – Turd buckets beware!
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
Love Letter to the Forgotten: Intimacy of Analog
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
Stronger Ads: Are They More Harmful Than Good?
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
Just Do It – Nike – The everyday athlete anthem
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
Google Ads: the tax you pay for not having a strong brand
When people think of you first and like you the best, the rest of the list becomes irrelevant.
Avoid This Mistake To Convert Deal Hunters into Loyal Customers
How to attract word-of-mouth referrals and repeat customers.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.