Unconditional Gifts: The Key to Influence – Part 2
In sales situations, most of these gifts don't cost any money and customers respond to them.
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
The History of Franchising – Making Millionaires
What's the story behind it all? And what kind of person becomes a successful franchisee?
PROOF That Direct Mail ACTUALLY Works!
It has been attributed to $2 billion of subscription sales, this letter. It was unbeaten for 28 years.
Ten Timeless Truths For Marketing Service Companies
Budgets are good, especially in marketing. Get clear on strategy, then let the budget be your road map.
Are Marketing and Advertising the Same Thing?
The difference between the two isn't just academic, it affects how you'll budget and lead.
From Scientist to Snapshot: How Kodak Made Photography Easy
It was the 5th most valuable business in the world for a reason. What did they do right?
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
The Cabbage Patch Kid Craze: Scarcity Meets Storytelling
Why did the world go nuts for these ugly little dolls, and how can we use that?
The Campaign that SAVED Cadbury
They did not want to do this ad. A gorilla sits there for 60 seconds.
Sowing & reaping: 5 lessons farmers can teach you about advertising
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
The Etsy Story: How They Listened and Learned
A tech-illiterate artist started Etsy when building sites was scary-hard. Why'd he succeed?
How Xero Shoes Found Success Ruling a Tiny Niche
How they bootstrapped (no pun intended) to dominate minimalist running.
Does Billboard Advertising Work?
We frequently hear, “I tried billboards once, and it didn’t work.” What separates the winners from the rest?