Brain Scans EXPOSE Samsung’s Brand Weakness
"The only evidence that Samsung users showed was reverse empathy for Apple."
Beyond ROAS: How to Know if Your Advertising is Working
Branded search and gross revenue are the best metrics. But they take patience.
The Hidden Psychology Behind Cabela’s Success
What's the difference between free shipping vs a free product?
Getting a Foot in the Door — Of Perception
How to move out of background clutter to be perceived and, more importantly, remembered.
Is AI the New Yellow Pages
It's shinier, faster, but still largely dependent on what people already know and feel about you.
7 Laws of Advertising: Why Storytelling, Emotion, and Clarity Still Win
Differentiate yourself. And don't worry about who approves.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
The Tangled Origins Of History’s Most Sold Meal
3 different inventors made McDonald’s one of the largest toy distributors ever.
What Digital Superstars Know About Offline Advertising
Why is Amazon, the biggest online retailer, still mailing print catalogs?
The Moxie Behind Supergoop: Faking It ‘Til You Make It
She booked a flight to San Francisco without even having a meeting lined up.
They Thought Turning Vegas Into Disneyland Would Work…
You cannot be all things to everybody. You lose both sides.
When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.
Unmistakable: A Tale of Two Boots and Branding Done Right
If we invest in a status symbol, we want it recognized by others.
Bond’s Surprising Authenticity Makes Him Immortal
Fleming's first book, Casino Royale, was inspired by firsthand experience.