Business as Romance: The Art and Science of Winning Customer’s Hearts
"In the absence of an emotional connection, people always choose the lowest price."
The 2nd Worst Time to Introduce Yourself to a Customer
By then — absent extraordinary sales skill — it’s too late to build preference and make a high value sale.
Empire Builders: MTV – I want my Emmm Teee Veee
The story went from a Monkey to a Mogul to the birth of a new Music Medium.
What Are Your Ads Really Selling?
People evaluate professional services in the same way that they’d evaluate a potential friend or romantic partner.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
Culver’s Restaurant – Family business to successful franchise
Culver’s has over 900 locations and is one of the most profitable per-store franchises in the US.
Inherent Drama As Advertising Super Power
One of the secrets behind many of the most iconic mascots, slogans, and campaigns in American history.
Is Cap’n Crunch Driving Your Marketing?
A marketing diet heavy on pay-per-click is not sustainable. It lacks all the essential minerals and nutrients that make buyers love you.
Schlitz – Discover the Schlitz Maneuver
The origin story of the beer that made Milwaukee famous and the character behind it.
Fierce Competition, Long Buying Cycles, and Great Advertising
For long buying cycles, pre-convince customers before they're looking. Waiting is too costly.
American Tobacco Company – The origin of the smoke break
He put trading cards into the packages which protected the cigarettes during transportation.
Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
Effective Marketing on a Budget
The common shotgun style approach may actually hurt your business growth if you are working on a limited budget.
The New Voice of Writing Ads (Non-Ads)
What's driving this trend? In a word: trust. Consumers are looking for brands they can connect with on a deeper level.
Entenmann’s – Creates a packaging revolution
The next time you look at the powdered donuts through the clear window in the box, pay a little homage.