Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Milwaukee Tools – The Hole Shooter
The better product struggles to become more popular until they demonstrate it in a store window.
Self-Image and Advertising
You want them asking: What kind of person am I, and who would that person hire or trust in this situation?
Black Pearls – A New Gem Is Born
Pearl farming became French Polynesia’s most significant export because two yachts were docked next to one another, and the owners knew a guy.
9 Common Branding Mistakes
Unless your ads sound, feel, and look different from everyone else’s, you’re doing it wrong.
Wendy’s Dave Thomas – Dave Thomas’s Ideas Grew KFC
The double burger becomes Wendy’s best seller without changing the price or the size.
Simple, True, Distinctive, and Sticky
You’re probably expecting something else from a “greatest of all time” beer campaign. Here's why it worked.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?
Apple 1984 Ad – Most Impactful Commercials Of All Time
The teaser campaign, glamour techniques, and the current conversation’s tie-ins sold record numbers.
Bing and the Secret to Brand Dominance for Local Business
Most customers go with the option they think of first (so long as they feel something positive about them).
PODS – What Do You Have In Your Storage?
How storing your stuff got easier, the story of portable on-demand storage.
Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Kenners Star Wars Toys – Thinking Outside The Empty Box
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.