Why Your Word-of-Mouth Ain’t As Good As You Think — And What to Do About It
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
No assholes allowed
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
When the population begins to anticipate raising prices, they change their behavior.
Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Perhaps you’re asking the wrong question
Instead of simply asking what drives the most traffic, ask how you can earn the trust of customers before they need you and inspire loyalty with relational marketing.
Michelin – A tale of content marketing circa 1900, how fine dining sells more tires
Way before Google reviews, Michelin created their stars system for restaurants.
A Dozen Uncommon Ways To Advertise Your Business at Little or No Cost!
It means utilizing platforms and materials that aren’t oversaturated with advertising noise.
Leadership and the Little Voices
According to recent research, most of us are focused on our own performance anxiety: monitoring how we’re doing during a meeting instead of listening.
Why Telling The Truth Ain’t Enough — And What Honest Businesses Should Add to It
Think of “the way” as both a future hope and a path to get there.
It’s natural
Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.
Marketing Lessons From a 4 Year Old
She would say her ABCs aloud in order to get to the next letter and write it down. Without repeated exposure, sleep will erase her short-term memory.
Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better?
Selling like Herb Tarlic
“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.
Don’t Worry We’ve Got This
As I knelt in front of my players, I was at a loss for words. Which never happens. You can never tell if I won the lottery or if my dog ran away.
David Ogilvy’s Secrets of Good Ads
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”