The “Hail Mary” Trap: Why One Great Ad Won’t Save Your Brand
There's no "killer bell" that would have conditioned Pavlov's dog in a single ring.
How Do I Decide if a New Media Channel Is Worth Pursuing?
Many run in circles as they chase what looks active and abandon what looks slow.
The Trick to getting the MOST Bang For Your Ad Budget
Most people hold the same biases and assumptions for media ROI.
Why Your Paid Advertising Isnt Working And How To Fix It
Google is for harvest time. You need seed time.
Strategy vs Tactics. The Truth About Building Ads That Work
Forget gimmicks. What can I say that's true that people would actually accept as the truth?
5 Truths About TV Advertising You Must Know
Anybody who says, "Nobody watches TV anymore," or "TV is always too expensive," is a fool.
Google Ads Won’t Save You: Be the Brand They Search For
The profit is in branded search and relational customers.
The Hidden Power of Sound: How Great Ads Build Belief
The thing that has the highest impact is not the easiest thing to measure.
Why Your Online Trust Is Built Offline (and Always Has Been)
84% of purchases are people choosing among brands they’re already biased towards.
Dr. Gross Skincare – Better to be gross than boring
He first resisted the name, then got the last laugh with his $450 million payday.
How to win the Super Bowl
The station: "The boss offered me ONE chance to upgrade a client, and I chose your guys."
Marketing Myths That Just Won’t Die
These myths spread with good intentions: “Don't do [X media]. I tried [X media]. It doesn't work.”
Getting a Foot in the Door — Of Perception
How to move out of background clutter to be perceived and, more importantly, remembered.
Is AI the New Yellow Pages
It's shinier, faster, but still largely dependent on what people already know and feel about you.
7 Laws of Advertising: Why Storytelling, Emotion, and Clarity Still Win
Differentiate yourself. And don't worry about who approves.