Pro Tip: Talk to Your Customers Like Friends
Most owners get this wrong in their preoccupation with delivering factual information. But buying decisions are almost never rational.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.