The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
2022-06-24T21:38:10+00:00By Jeff Sexton|
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
2022-06-15T15:34:07+00:00By Ryan Chute|
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
2022-06-09T13:31:15+00:00By Jeff Sexton|
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
2022-06-02T19:18:23+00:00By Jeff Sexton|
While Tony Scott's Top Gun was the highest-grossing film of the year, his 1985 Super Bowl spot is regarded as Apple's worst ad ever.
2022-05-27T14:09:14+00:00By Jeff Sexton|
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.
2022-04-28T14:52:23+00:00By Jeff Sexton|
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
2022-04-05T14:19:56+00:00By Jeff Sexton|
I don’t even have to tell you what slap I’m talking about, do I?
2022-03-17T16:05:06+00:00By Evan Chance|
How do you become the industry market leader if you say the same thing as every other business?
2022-03-11T14:30:17+00:00By Jeff Sexton|
By the time you’ve been on the air for three months, your audience knows who you are.
2022-03-10T16:26:59+00:00By Johnny Molson|
I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.
2022-02-26T02:13:31+00:00By Jeff Sexton|
These are mini-dramas in which the efficacy of the product is semi-demonstrated, as testified by the main character.
2022-02-18T14:55:33+00:00By Jeff Sexton|
You'll need to follow either Pizza Hut or Rolling Stone. It depends on whether customers are wrong about you, or they're right.
2022-03-07T17:05:24+00:00By Rick Nicholson|
This technique is used by many who think they understand advertising. It can turn a person into a customer, but only a weak one.
2022-02-14T17:04:07+00:00By Rick Nicholson|
Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.
2022-02-09T16:05:27+00:00By Jeff Sexton|
Even guaranteed attention fizzles with a dud ad, while completely disinterested audiences can be won over with high-impact advertising.