Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).
It’s actually an “omnipresent” rather than online-only search engine.
A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.
I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.” Because they all reach the same people.
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.
If even one of these factors is out of sync, your message will seem “off” to your audience, and thus your brand building will be greatly diminished.
With this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit.
If you ask Ira Glass, he’d tell you the two biggest mistakes are: (1) Using an inauthentic, over-hyped “voice” or presentation style, and (2) Keeping the focus on yourself instead of the customer.
The method that HBO uses to create Emmy Award winning shows and how you can apply this to have the best advertisements on the planet. I can guarantee you Ridley Scott would agree.
Ira’s third video on storytelling is by far the most popular. He's describing the positive side of the Dunning-Kruger effect. I think this video speaks to: Linear, no-threshold thinking, Minimum Effective Dose, and Cumulative Effect.
The reality is that most of us fear that we aren’t turning our marketing dollars into profit. Not consistently. Not directly. Which is why we have advertising budgets. To limit risk.