The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Your Company: Leaf or Kite?
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
Recruiting with radio and influencers. You’ll find hidden gems. I found myself.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
What Is Empathy?
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Maximize Productivity, Morale, and Profits: The Ultimate Vacation Policy Guide
Vacations are not just a benefit for the employee, they should be a benefit for the company as well.
Pay Attention: Smart People are the Worst Explainers
Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.
Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Do you have a Bob problem? When critical processes are in a black box.
“Oh, Bob is the only one who would know that.” It happens in virtually every company I visit.
The New Marketing Ideas: Transparency, Engagement, and ZMOT
There is a dangerous assumption that all contenders are created equal during The Moment of Truth.
Focus on Results: Avoid Micromanagement and Leverage Metrics for Record Profits
Why do people micromanage others? It comes from a fear of failure.
Challenges of a Family Business
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
Don’t Drink the Kool-Aid
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.