All Hands on Deck: Captain Nemo’s Story Guide to Recruitment Videos
How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
Good Things Come in Threes – Strategy, Message, and Budget
Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.
Sunday School can create true believers. What they get right about training.
Every adult was afraid I'd panic and run off stage. This was a public speaking course on steroids.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Your Company: Leaf or Kite?
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
Recruiting with radio and influencers. You’ll find hidden gems. I found myself.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
What Is Empathy?
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Maximize Productivity, Morale, and Profits: The Ultimate Vacation Policy Guide
Vacations are not just a benefit for the employee, they should be a benefit for the company as well.
Pay Attention: Smart People are the Worst Explainers
Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.
Why I Got Fired
In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Do you have a Bob problem? When critical processes are in a black box.
“Oh, Bob is the only one who would know that.” It happens in virtually every company I visit.
The New Marketing Ideas: Transparency, Engagement, and ZMOT
There is a dangerous assumption that all contenders are created equal during The Moment of Truth.