Sales & Culture

What Is Empathy?

2023-10-16T18:57:47+00:00By Ryan Chute|

Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.

2023-10-13T18:35:44+00:00By Gene Naftulyev|

Vacations are not just a benefit for the employee, they should be a benefit for the company as well.

2023-10-16T18:57:55+00:00By Ryan Chute|

Inattentional blindness is a real thing. It's not just about being a better explainer; it's about being a better thinker.

2023-10-13T18:15:12+00:00By Johnny Molson|

In a little over 18 months, top of mind awareness jumped 550%. And I was fired. And I deserved it.

2023-10-12T16:21:49+00:00By Leah Bumphrey|

Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.

2023-10-13T18:35:48+00:00By Gene Naftulyev|

“Oh, Bob is the only one who would know that.” It happens in virtually every company I visit.

2023-10-16T18:58:11+00:00By Ryan Chute|

There is a dangerous assumption that all contenders are created equal during The Moment of Truth.

2023-10-13T18:35:55+00:00By Gene Naftulyev|

Why do people micromanage others? It comes from a fear of failure.

2023-10-13T15:47:55+00:00By Mike Catanzarite|

There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.

2023-10-13T15:44:45+00:00By Matt Willis|

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.

2023-10-13T18:36:07+00:00By Gene Naftulyev|

I first saw this unfortunate turn of events happen for a client 20 years ago.

2023-10-16T18:58:31+00:00By Ryan Chute|

You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.

2023-10-13T18:41:41+00:00By Jeffrey Eisenberg|

The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?

2023-10-13T18:34:07+00:00By Rick Willis|

In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.

2024-02-19T19:57:47+00:00By Gene Naftulyev|

Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?