Are you making bad decisions about how to spend your marketing dollars?
We believe in never asking customers how they heard about us, like never and forever.
Surviving Vs. Thriving: Buyers And Their Hierarchy Of Needs
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Derby Cars and Critics Both Race to the Bottom. But Your Leadership Must Not.
Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.
You are a Marketing Company (Whether You Know it or Not)
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.
Who’s In Charge?
Things can get complicated with a family business and I cannot stress this enough: RULING BY COMMITTEE DOES NOT WORK.
All Hands on Deck: Captain Nemo’s Story Guide to Recruitment Videos
How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
Good Things Come in Threes – Strategy, Message, and Budget
Without a well-structured strategy, owners often end up bobbing in the water with no landmarks in any direction.
Sunday School can create true believers. What they get right about training.
Every adult was afraid I'd panic and run off stage. This was a public speaking course on steroids.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Your Company: Leaf or Kite?
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
Recruiting with radio and influencers. You’ll find hidden gems. I found myself.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
What Is Empathy?
Cognitive Empathy is like a map of the terrain. Emotional Empathy is like stepping into the forest without a map.
Maximize Productivity, Morale, and Profits: The Ultimate Vacation Policy Guide
Vacations are not just a benefit for the employee, they should be a benefit for the company as well.