The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Do Your Ads Obey the Law?
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
How to Tell Your Company Story (Like a Fox)
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.
You’re not one of “those” dealerships
We’ve been conditioned - when they stick out their hand out and say “trust me,” we grab our wallets and run the other way!
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Donald Trump, Colonel Zeller & the Strange Power of Hatred
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
De Beers – Shiny rocks, engagement rings, world wide dominance.
How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula.
Brand Recognition Is Much More than Name Recognition
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
Why Your Word-of-Mouth Ain’t As Good As You Think — And What to Do About It
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
When the population begins to anticipate raising prices, they change their behavior.
Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Perhaps you’re asking the wrong question
Instead of simply asking what drives the most traffic, ask how you can earn the trust of customers before they need you and inspire loyalty with relational marketing.