The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
It was always her line that drew a crowd. Why?
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.