How Selling is Like Courtship
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.
Growing Your Following (Business) In a Crisis
James Dean isn’t a dead 60’s movie star or a country singin’ sausage maker. He’s a hippy children’s author whose following is growing like crazy right now.
Advertising in a Time of Crisis
How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.
The Most Interesting 2001 Kia Spectra In The World
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.