Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Measuring brand loyalty includes involvement, price worthiness, emotional value, social value, brand trust, satisfaction, commitment, and repeat purchase.
The campaign we create around your values and personality will, like all good image advertising, continue to work better the longer we use it.
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
When the boss is spread so thin he (or she) can’t work even one more hour, the company stagnates at that level.