Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
The only way you can have a clear message is if you speak the same language as your customers.
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.