THE ROYAL WHOREHOUSE CHICKEN LAMP Or How to Attract Better Customers & Keep Them Longer
In the next few minutes, I will explain. And blow your mind.
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.