What NOT To Say In Your Advertising
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Chart 3: Why small companies and large companies require opposite media strategies.
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
The only way you can have a clear message is if you speak the same language as your customers.