The Secret to Changing People’s Minds With Advertising
There are at least three proven methods for changing people’s minds on even intensely personal and polarizing issues.
A great media buyer can make a smaller budget bark like a bigger one, but you still need to spend according to growth goals.
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
My first reaction was, “Who does this?” It doesn’t make sense… until you really digest what’s transpiring. This applies in business just as well as sports.
It’s important for you to seem like the same company in-person as on air.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.