Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.
Business ownership is not a career path. It’s a lifestyle choice. It’s not for everyone. There are sacrifices to be made.
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).
If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy.
Lots of folks say there is no way to go viral. But the reality is you see viral posts all the time. It does happen, and it can happen to you as well.
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
I coach baseball for the same reasons I work as an ad guy. I dream for my kids to understand the underdog doesn’t need to have the most points to be the winner.
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
My phone buzzed with a text message that changed my life for the next two years. The assistant manager texted that he quit his job. He followed with a second bomb that everyone quits. No notice, no negotiations. Just quit.
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.