The Genius Behind Allstate’s “Mayhem” Campaign
These actually are using fear, but the crazy ass personification allows it to be comedy.
The Unignorable Jingle: Win Hearts & Customers in 8 Seconds
Brevity and memorability make them effective in social media, TV, and radio.
Why Do Your Ads Sound Like a Lecture?
The only education your ad should deliver is why the customer should give a damn.
What Can Your Business Learn from the OJ Simpson Chase?
It drove Domino's best sales day ever. Tap into the power of shared experience.
How Uber Eats Pulled Off One of the Smartest Ads in Years
It's a shared experience everybody has gone through so people feel something.
How Nescafé Turned Instant Coffee Into a Premium Brand
I realized why I disliked it, why it worked, and why I'd run the ads even though I disliked them.
NIKE ads are finally good again!
They remembered their core audience and spoke to the passion and emotions involved.
The SECRET To Better Advertising – Entertainment ISN’T Always Funny
When you're cringing, it doesn't feel like an ad.
Snickers Uses Shared Experience To Make Incredible Advertising
It's all about entertainment and emotion. They're owning your brain for 30 seconds.
Public Service Advertising Done Right
It's really hard to educate the consumer, but they made a dull subject sparkle.
Bypass Logic & Win Hearts With The Princess Bride Effect
Seeing an ad alerts the inner critic and gets logic going. We can suspend that disbelief.
Want your ads to get noticed? Deny a common truth.
When something violates our expectations, the hippocampus prioritizes that information.
How to Become Famous on a Small Marketing Budget
There are 3 main levers that can help you become famous and wealthy.
This is a GOOD Car Commercial
My daughters were like, "That's a stupid ad." But they were pinpoint targeting the DNA of the drivers they wanted.
How Old Spice Saved Their Brand!
"We've got nothing to lose." It was hard to say yes and run this strange ad, but they were that desperate.