mass media

Three Wise Men Appeared on My Path

2023-10-16T14:28:01+00:00By |

Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.

Tying Creativity to Strategy

2023-10-16T16:32:38+00:00By |

If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"

Cubicalls: Press Pause

2023-10-13T15:26:30+00:00By |

"Is this that transactional-relational thing?" “I think so. Her business should be relational." “Why?" "We’ve been taking Buffy to our groomer for 10 years. You ever bathed and brushed a Bichon? Our groomer isn’t the cheapest. But I never miss an appointment."

The Exaggerations that Tell the Truth

2023-10-16T16:33:38+00:00By |

The more we treasure something, the higher our emotions run in relation to it. Tell a mother how ugly her baby really is and you’ll see what I mean. And this is a very useful phenomenon for the ad writer.

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