The Biggest Waste in Advertising (a Case Study)
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
People avoid risk on three levels. The biggest risk is that they’ll purchase the wrong solution – that they’ll have spent the money and still have the problem.
I always have business owners clarify exactly what “digital presence” means to them. A lot of times, their response starts with a long, thoughtful pause.
Canada Goose is the second fastest-growing luxury brand in the world.