Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Are we building for speed, or are we building for staying power?
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
You can't apologize for your price. There's a good reason for it.
What is it that physiologically strikes people that stops their thumb from scrolling?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.