Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
The Most Powerful Part of Your Story Is the One You Don’t Tell
The best writing knows that persuasion isn’t about pressure. It’s about resonance.
Why Your Google Ads Are Bleeding Money
Two PPC experts explain what's wrong with most of the accounts that they take over.
Hypnagogic State: The Secret to Boosting Your Creative Thinking
Edison and Dali used this long before science explained it.
Radio Ads Cost How Much?!
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
The SECRET To Better Advertising – Entertainment ISN’T Always Funny
When you're cringing, it doesn't feel like an ad.
Marketing Is Dead. Long Live Marketing!
When you understand how humans actually buy, you don’t have to force the sale.
Culture Shows the Way, Strategy Pays the Bills
“If you focus on culture, you don't need to worry about revenue.” It sounds nice. But it's not true.
Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Why Your Brand Can’t Afford to Forget What AI Will Never Hold
Are we building for speed, or are we building for staying power?
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Bold Consistency
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
Investing effort vs. spending time
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
Quality vs. Price: Why Paying Too Little Can Cost You Everything
You can't apologize for your price. There's a good reason for it.