Military-Grade Persuasion for Your Branding
4 factors of messaging that make rivals clutch their pearls and whine at their inability to effectively counter you.
Happy Happy, Joy, Joy
Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.
When Good Advertising Advice Conflicts — And How to Reconcile It
Buyers want to hear what's in it for them. They also need to know “why can I trust you?”
To Sell or to Serve: Can You Do Both?
The sale is won or lost with genuine questions and listening at the opening in needs analysis. Not through telling.
The Wooing of Lifelong Customers
Jail time or love? It all depends on if you skip these steps.
Don’t Just Trust The Numbers
The numbers never “speak for themselves" and assuming they do sets us up for failure. Here's how to look at them.
Why Branding Is the Cheat Code for Long-Term Growth
You'll eventually reach a point where you can no longer grow based on short-term advertising alone.
Farming Versus Fishing
It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.
Will AI outplay SEO? Or Will Humans Come Out On Top?
SEO agencies have often been enticed by the idea of gaming the algorithms by optimizing for the engine over the searcher.
Navigating From the Rear View Mirror
Focusing on business output metrics instead of customer-centric input metrics leaves you with little insight into how to improve and grow.
How to Write Your Business Narrative
Use AI if you want your message to sound exactly like everything else published on the internet last week.
Are You The SAFE Choice? Or, How One Weird Trick Boosted Sales by 30%!
The safe, easy choice wins out over the potentially better choice that carries more risk.
Repurpose The Proven
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
How To Build a Multi $100 Million HVAC and Plumbing Company
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
People Don’t Care About You, They Care About Them — Unless…
As a social species, we’re hardwired to care about each other — so long as you (or your brand) are part of their tribe.