Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
The difference between the two isn't just academic, it affects how you'll budget and lead.
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Epley, Steffel, and Eyal studied this. We think we know what somebody is thinking, but we suck at it.
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
You can't rely on the same old tricks to get attention. So what does the future of advertising really look like?
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”