Flying Money Out the Window
Are you getting what you paid for? There's science behind a mesmerizing message and artwork.
Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.”
They're pretending they're different than Airbnb and hoping we're stupid.
The vibe is good. But something in the numbers keeps slipping through the cracks. Why?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Are we building for speed, or are we building for staying power?
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
What is it that physiologically strikes people that stops their thumb from scrolling?