Marketing’s Focus Group Trap
Why the "smartest" person in the room is ruining your marketing.
Are we building for speed, or are we building for staying power?
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
What is it that physiologically strikes people that stops their thumb from scrolling?
Asking is selfish and goes nowhere. And don't ever make your problem the customer's problem, ever.
How do you ensure that your digital advertising performs like an investment rather than an expense?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
QR codes offer a powerful bridge between the physical and digital worlds, but they're often misused.