“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
SEO Is A Scam – What You Need to Know in 2025
Our first request is a list of SEO changes made over the past 3 - 6 months. 9 times out of 10, no changes were made.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
How many customers do you gift away?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
Five marketing mistakes you can’t afford
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
You WON’T Believe This Forgotten Apple Ad!
You remember the 1984 ad. They tried a similar formula in 1985 and it flopped. Why?
6 ways to supercharge personal endorsement ads
Two categories: live reads and true personal endorsements. One is much more effective.
Boost Sales Conversations and Stop Guessing What Customers Are Thinking
Epley, Steffel, and Eyal studied this. We think we know what somebody is thinking, but we suck at it.
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
Pretend is bad for business
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
MYTH: Everyone goes to Google first
Empty your bank account and give it all to Google. The click still goes to the known brand 8 out of 10 times.