Don’t forget the bottom line while chasing new heights in sales numbers.
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?
How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
The Frame Game — If You’re Not Playing, You’re Losing
Don’t hide from your downside. The best thing you can do is to reframe the negative.
Differentiated vs Distinctive
Becoming distinctive can actually be much easier and less expensive than the cost to differentiate…
Warren Buffett on the Importance of Branding In 2023
If and when the economy turns south, you’ll be tempted to cut advertising costs.
Should your logo have a face?
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Why You Want Your Branding Ads to Reach EVERYONE
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Where the Heart Goes, the Wallet Follows
We're taught to think of customer relationships as something entirely different from personal relationships. And that's silly.
Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Don’t Mess With My Rewards!
I was pissed off before I even read the email because I knew what it was going to tell me.
9 Common Branding Mistakes
Unless your ads sound, feel, and look different from everyone else’s, you’re doing it wrong.
Sales Process Fail: How Many Dollars Are You Leaving On The Table?
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
7 Benefits of Google Ads for Small Business Owners.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.
Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?