The Itch Which Must Be Scratched
Every human comes into the world with a hunger for answers to the 4 Big Questions. Great ads speak to them.
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?
If and when the economy turns south, you’ll be tempted to cut advertising costs.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
I was pissed off before I even read the email because I knew what it was going to tell me.
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
Tracking metrics such as lead quality, conversion rates, cost per conversion, and overall ROI is essential.