The Common-Sense Mistake Sabotaging Your Ads
Are your ads aimed at winning the type of buying decision that your customers are actually making?
Use too much fertilizer and your business will smell like manure.
What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.
Why do people micromanage others? It comes from a fear of failure.
There’s a relative I haven’t spoken to in five years. Family coming first sounds good, but the reality is more complex than that.
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
I first saw this unfortunate turn of events happen for a client 20 years ago.
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.