3 Fundamental Misperceptions About Local Advertising
Number One: Assuming you have to rationally explain why you’re better than the competition.
Are you considering using Google Ads to promote your business online?
Before you invest your time and money, consider these essentials.
The Fundamentals that Remain
The fundamentals in marketing are explained brilliantly by Professor Mark Ritson who breaks it down into 3 logical parts.
PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
What NOT To Say In Your Advertising
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
Someone’s Head Has Got to Roll
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
The Best Blog Post Ever Written
I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.
Creating authentic conversational radio ads step-by-step
Conversation is, unfortunately, incredibly difficult to write — especially when you write by the rules of good grammar.
Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
A Powerful Secret to Great Ads
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
Brand Codes in a World of Continuous Partial Attention
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
Marketing Predictions for 2023 (?)
Before I question my Ogilvy & Mather Tarot Cards and tell you exactly what will happen, let’s see if past predictions have held up.
Advertising in Hard Times: 3 Quick, Easy, and Essential Lessons
If you continue to invest in long-term brand building through an economic downturn, you will overtake your competition.
Brand Codes: Lessons from a $65 Million Re-Branding Disaster
First, what the hell are brand codes? And how do they strengthen memory structures while increasing profits?