How Old Spice Saved Their Brand!
"We've got nothing to lose." It was hard to say yes and run this strange ad, but they were that desperate.
The cult made promises then didn't deliver, but my friends stayed. And that baffled me. Where does loyalty come from?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
Customers ask, "Can I trust your capabilities and do I trust your soul?"