This Campaign Never Stopped Running?
The redundancy of "Kills bugs dead" is the point. The unusual phraseology makes it sticky.
How Do I Find More Customers Like My Best Ones?
The best customers self-select; they hear your story and think, “this is for me.”
Why Your Paid Advertising Isnt Working And How To Fix It
Google is for harvest time. You need seed time.
How do I Make My Marketing More Effective?
You might not need to spend more money. First, evaluate what you are doing and why.
The Art & Science of Copywriting. Move Hearts AND Minds.
Creative products are always shiny and new. The creative process is ancient and unchanging.
How Do We Build a Customer Loyalty Engine?
"Reward programs" miss the mark entirely, because people are loyal to those they trust.
Strategy vs Tactics. The Truth About Building Ads That Work
Forget gimmicks. What can I say that's true that people would actually accept as the truth?
What Is Your True Competitive Advantage
Do you have an advantage your competition doesn't? Most owners think about this the wrong way.
5 Truths About TV Advertising You Must Know
Anybody who says, "Nobody watches TV anymore," or "TV is always too expensive," is a fool.
Is Print Dead? Why Powerful Messages Outlive Every Medium
What's the big advantage? People can reread it. But only if it's worth it.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
The Quiet Power of Luxury Branding
It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves.
Got Milk? Commercial
Our minds fight factual claims almost the way our body fights a virus. So we wrap it in entertainment.
How Great Brands Turn Customers Into True Believers
The more powerful the attraction, the more powerful the repulsion. Choose who to lose.
Why Your Online Trust Is Built Offline (and Always Has Been)
84% of purchases are people choosing among brands they’re already biased towards.