What Is Your True Competitive Advantage
Do you have an advantage your competition doesn't? Most owners think about this the wrong way.
5 Truths About TV Advertising You Must Know
Anybody who says, "Nobody watches TV anymore," or "TV is always too expensive," is a fool.
Is Print Dead? Why Powerful Messages Outlive Every Medium
What's the big advantage? People can reread it. But only if it's worth it.
Some Businesses Scale Calmly, Others Don’t: The Hidden Reason
You want to grow by scaling, not by stretching. And customer trust makes the difference.
The Quiet Power of Luxury Branding
It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves.
Got Milk? Commercial
Our minds fight factual claims almost the way our body fights a virus. So we wrap it in entertainment.
How Great Brands Turn Customers Into True Believers
The more powerful the attraction, the more powerful the repulsion. Choose who to lose.
Why Your Online Trust Is Built Offline (and Always Has Been)
84% of purchases are people choosing among brands they’re already biased towards.
Is Your Brand Sending Mixed Messages? Here’s Why It Costs You
Your voice must be the same from ads to experience.
You Gotta Earn It!
What’s your challenge? Getting the public to know you, like you, and trust you. And earned media can help.
Attention Is Not the Prize
If your marketing gets seen but not chosen, relevance may be the missing piece. Learn how to become the obvious choice.
Why Most Brands Fail to Connect
Without personality or story you don't have a brand. Sadly, all you have is a company.
Why Customers Don’t Believe You Even When You’re Honest
Potential buyers listen and nod, but still hesitate when trust hasn’t had time to form.
How to Build a Remarkable Brand They’ll Never Forget
You can't copy anybody. You have to see the angel in the marble.
The Plague taking over the Marketing Industry…
Many have abandoned the long-running campaign that was so powerful in days of yore.