The Truth About Storytelling and Why It Beats Objections
Our entire biological structure is uniquely built for stories.
Rebranding: When Panic Wears a New Logo
Double-check that it's good for you and not good for that person's billable hours.
Trust Is Already Deciding Your Prices (You’re Just Not In The Room)
Low-trust businesses pay a kind of tax for being low-trust.
Win Attention and Trust with Vulnerable Ads
Say something significant, maybe embarrassing, but don't make anybody feel creepy or awkward.
Marketing Myths That Just Won’t Die
These myths spread with good intentions: “Don't do [X media]. I tried [X media]. It doesn't work.”
Selling to Walter Mitty: People Buy Who They Want to Be
How do I see myself, and how can I announce it to the world?
How to Ruin a Campaign in 30 Seconds or Less
The greatest lessons are forged in failure. So let's fight through some real follies.
Why People Buy: The Emotional Triggers Behind Every Sale
I can't put the need in your heart, but I can speak to the need.
Marketing, Marriage, And The Trust Equation
What rebuilding my marriage taught me about winning customers.
Marketing Has a Physics Problem
There are marketing forces you can't see. But they exist just the same.
Getting a Foot in the Door — Of Perception
How to move out of background clutter to be perceived and, more importantly, remembered.
7 Laws of Advertising: Why Storytelling, Emotion, and Clarity Still Win
Differentiate yourself. And don't worry about who approves.
Winning in Hard Times: Why Most Businesses Shrink and a Few Roar Back
When consumer sentiment tanks, buying becomes emotionally loaded.
When Should a Home‑Service Business Start Advertising?
How do you do it so it generates quality leads, not tire‑kickers?
The Risk of Insult is the Price of Clarity
If you say what people expect you to say, you're boring and your ads will never work.