relational buyers

Your Coupons Are Lying To You

2024-05-15T14:36:43+00:00By |

4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.

Modernizing The Buying Funnel

2023-10-16T15:12:47+00:00By |

In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.

Targeting Through Ad Copy

2023-10-16T17:31:49+00:00By |

Attract the kind of clients who will see your business as a blessing. Clients that prefer you to the point of willingly paying a premium for the privilege.

Parasocial Influence

2023-10-16T17:33:01+00:00By |

You have at least one late night host that you probably feel as if you “know,” even if you’ve never met them. And it’s not just you; it’s all of us — we all have this one-sided relationship with at least some celebrities.

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