People Buy People, Or Do They?
What's more important? Establishing trust & rapport with customers, or the actual quality of your product?
Practicing With A Purpose – Lessons Learned From Top Gun
Sales training often fails to deliver tangible results. The real life Top Gun school shows us what's missing.
Understanding the 4 Customer Languages for Remarkable Sales Results
When you match your customer's social style, you see a surge in sales.
You May Have a Sales Problem If…
When you notice a steady decline in sales, it's too late to respond. The hurricane has already hit your shores.
Unveiling 7 Habits of Highly Ineffective Salespeople
We love to talk about ourselves! But a good sales conversation should be 70% customer, 30% salesperson.
Increase Your Sales Conversions: The Power of Building Trust
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
Surviving Vs. Thriving: Buyers And Their Hierarchy Of Needs
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Sunday School can create true believers. What they get right about training.
Every adult was afraid I'd panic and run off stage. This was a public speaking course on steroids.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
The Bump Free Zone
Growing your company should be fun, and it should feel good. Like giving up my Saturday morning cartoons to place magazines.
Don’t Drink the Kool-Aid
Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.
How To Avoid The Pitfalls Of Lower Price
You don’t have to be the cheapest to win the business. You have to be the best bang for the buck.
Is Your Advertising in a Bit of a Pickle?
In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.
Don’t forget the bottom line while chasing new heights in sales numbers.
Would you rather do $7.5mm in sales with profits of $520k or do $5.5mm with profits of $1.25mm?