How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
A Lesson In Persistence From Dr. Seuss
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Four Advertising Message Options for Local Businesses
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
How Selling is Like Courtship
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.
Selling The Unsellable
Do you have any inventory that celebrated a birthday… or two? Or did you punt them out at a loss? Chalking it up to, ‘just another bad buy’.
Be Curious Like Columbo
When you come across like Columbo; a humble, curious problem solver, you rarely get branded the “typical sleazy salesman."
Six Word Stories
In advertising, it’s not so much what information your words communicate to the prospect, but what experiences they call forth from the prospect.
The #1 Best Way To Hire Top Sales Performers
Have you ever found hiring a salesperson and hiring your next TOP PERFORMER are two very different things?