They Hold The Power of Your Company’s Reputation In the Palm of Their Hands…
Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?
How 2 Simple Tweaks Increased Sales By 350%
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
Want To Be a Master Persuader?
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
What Matters Most To Customers?
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
Why Delight Can Never Come Before Easy
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
The #1 Best Way to Attract High-Quality Leads
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
Remote Selling On Zoom
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
How Much Is That Doggie In The Window?
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Want to Sell More? Hire Gatekeepers Who Bring Sunshine to Work.
Look first to the narrow neck in your marketing process.
How To Earn An Authentic 5-Star Review
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?
How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
A Lesson In Persistence From Dr. Seuss
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Four Advertising Message Options for Local Businesses
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
How Selling is Like Courtship
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.
Selling The Unsellable
Do you have any inventory that celebrated a birthday… or two? Or did you punt them out at a loss? Chalking it up to, ‘just another bad buy’.