Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
What is it that physiologically strikes people that stops their thumb from scrolling?