The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
People still remember this jingle after 54 years due to the power of echoic retention.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
These actually are using fear, but the crazy ass personification allows it to be comedy.
Here are 4 important considerations to choose a strong name.
They're pretending they're different than Airbnb and hoping we're stupid.
Brevity and memorability make them effective in social media, TV, and radio.
It's a shared experience everybody has gone through so people feel something.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?