What’s in a Name — The Power Behind Brand Identity
Here are 4 important considerations to choose a strong name.
Here are 4 important considerations to choose a strong name.
They're pretending they're different than Airbnb and hoping we're stupid.
Brevity and memorability make them effective in social media, TV, and radio.
It's a shared experience everybody has gone through so people feel something.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.