The Genius Behind Allstate’s “Mayhem” Campaign
These actually are using fear, but the crazy ass personification allows it to be comedy.
These actually are using fear, but the crazy ass personification allows it to be comedy.
Here are 4 important considerations to choose a strong name.
They're pretending they're different than Airbnb and hoping we're stupid.
Brevity and memorability make them effective in social media, TV, and radio.
It's a shared experience everybody has gone through so people feel something.
Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?
They remembered their core audience and spoke to the passion and emotions involved.