standing out

Rebranding Made Simple (+Examples)

2023-10-16T19:08:45+00:00By |

It’s an act of confidence and commitment —  a chance for companies to give their brands new life by tweaking what they stand for and how people see them.

The Five Elements of Fame

2023-10-16T16:19:16+00:00By |

Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.

6 Degrees of Benjamin Franklin

2023-10-16T16:19:31+00:00By |

Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.

Do Your Ads Obey the Law?

2023-10-16T16:19:48+00:00By |

The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.

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