Rebranding Made Simple (+Examples)
It’s an act of confidence and commitment — a chance for companies to give their brands new life by tweaking what they stand for and how people see them.
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
The most well-known brands in the world. Coca-Cola. McDonald’s. Nike. They all have strong visual identities that are immediately recognizable.
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Just because that’s how things are done doesn’t mean it will work for you or your customers.
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.