Screw You, I’m Going To Stand Out
How do you become the industry market leader if you say the same thing as every other business?
The Thing is Never the Thing
I would never criticize something I have no experience with… so I went ahead and bought an automated iHeart radio ad to advertise this article.
Fundamental Forces of Business – Part 4
Harley Davidson's use of the Strong Atomic Force earned them $360 million last year -- not on bikes -- on branded merchandise.
A Powerful Branding Lesson From an Off-Color Joke My Mom Told Me
Two southern college coeds meet up for lunch during summer break after a year away...
5 Things I Learned From Video Games.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.
Empire Builders: VW Beetle – Hippies Endorse THE German MAN
Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency.
Fundamental Forces of Business – Part 3
Nike’s “Dream Crazy” ad is a great example of electromagnetism. While some people hated the ad and burned their Nike gear, others embraced it.
The Hybrid Persuasive Power of “Slice of Life” Campaigns
These are mini-dramas in which the efficacy of the product is semi-demonstrated, as testified by the main character.
The PROPER Way to Advertise a Sale
Brand building requires deliberate, diligent, dedication. And when it’s time for a sale… go big, or skip it entirely. No middle ground.
You have twins in your head
At the end of structured education, our brain is a bodybuilder who only does curls with his left arm.
Fundamental Forces of Business – Part 2
This technique is used by many who think they understand advertising. It can turn a person into a customer, but only a weak one.
SUPERbowl vs SuperBORE
Professional sports now revolve around storylines. Business is about stories too. They glue us to the game and keep us wanting more.
Putting Funny Ads To Work For Your Boring-Ass Business – Pattern Interrupt
When you shatter a pattern, their meat-computer snaps into focus.
Super Bowl Advertising vs. Your Advertising
Even guaranteed attention fizzles with a dud ad, while completely disinterested audiences can be won over with high-impact advertising.
Fundamental Forces of Business – Part 1
Walmart is the richest retailer on the planet. They use the gravitational pull better than anyone else. But gravity is the weakest force.