When Good Advertising Advice Conflicts — And How to Reconcile It
Buyers want to hear what's in it for them. They also need to know “why can I trust you?”
We encounter 5,000 ads on a daily basis. Can you opt out? Or can you rise above the sea of sameness?
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
The safe, easy choice wins out over the potentially better choice that carries more risk.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?