Pretend is bad for business
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
2024-07-11T18:07:05+00:00By Rick Nicholson|
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
2024-07-04T01:24:27+00:00By Jeff Sexton|
Who are you NOT for? Who do you NOT want as a customer?
2024-06-26T01:36:16+00:00By Jeff Sexton|
4 factors of messaging that make rivals clutch their pearls and whine at their inability to effectively counter you.
2024-06-20T21:13:58+00:00By Ryan Chute|
How to get attention? Simple. Speak to the dog in the language of the dog.
2024-06-19T01:53:42+00:00By Jeff Sexton|
Buyers want to hear what's in it for them. They also need to know “why can I trust you?”
2024-06-18T01:43:35+00:00By Ray Seggern|
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
2024-05-31T14:33:34+00:00By Ryan Chute|
In marketing, like any other story, you need the courage to take the risks necessary to create something truly memorable.
2024-05-24T12:51:02+00:00By Ryan Chute|
Many are seeking a perpetual motion machine for generating leads. But that violates Newton’s first law of thermodynamics.
2024-05-23T01:13:20+00:00By Jeff Sexton|
First agitate. Then when you present the solution, offer it up as an ideal solution for special people, just like your prospect.
2024-05-17T20:26:45+00:00By Ryan Chute|
Brandable chunks are refined from average advertising in the same way that hi-octane gas is refined from crude oil.
2024-05-14T01:06:20+00:00By Elliott Stark|
Use AI if you want your message to sound exactly like everything else published on the internet last week.
2024-05-07T13:57:02+00:00By Ryan Chute|
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
2024-05-01T00:58:36+00:00By Jeff Sexton|
As a social species, we’re hardwired to care about each other — so long as you (or your brand) are part of their tribe.
2024-05-01T01:40:39+00:00By Ryan Chute|
Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.
2024-04-25T01:04:19+00:00By Jeff Sexton|
Most owners get this wrong in their preoccupation with delivering factual information. But buying decisions are almost never rational.