10 Magical Words of the Direct Mail Kingdom
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
2024-05-07T13:57:02+00:00By Ryan Chute|
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
2024-05-01T00:58:36+00:00By Jeff Sexton|
As a social species, we’re hardwired to care about each other — so long as you (or your brand) are part of their tribe.
2024-05-01T01:40:39+00:00By Ryan Chute|
Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.
2024-04-25T01:04:19+00:00By Jeff Sexton|
Most owners get this wrong in their preoccupation with delivering factual information. But buying decisions are almost never rational.
2024-04-23T20:07:57+00:00By Ray Seggern|
Brands can manufacture a nickname or shorthand that sticks through smart placement. But don't approach it like George Costanza.
2024-04-23T19:30:12+00:00By Jeff Sexton|
1. You are special. 2. It’s not your fault. What is your advertising doing to communicate those appeals to your prospects?
2024-04-09T20:23:38+00:00By Dave Salter|
Silly sales jargon and industry-speak are the sand traps of marketing. Avoid them in your ads if you want to break par.
2024-04-09T20:34:17+00:00By Ryan Chute|
Relevant ads answer the implicit and often unspoken questions that customers have when seeing your ads.
2024-03-25T13:38:35+00:00By Ray Seggern|
At best, hard data gets used to justify an action that is taken because of emotional instincts. First you need storytelling and bonding.
2024-03-21T17:42:49+00:00By Ryan Chute|
Advertisers are so focused on where the ads will be seen, and who will see them, that they forget what matters most.
2024-03-18T15:12:26+00:00By Jeff Sexton|
What Aristotle and lawyers both know about persuasive sequencing that you don’t.
2024-03-26T16:35:46+00:00By Johnny Molson|
Let's resolve the tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who say “we must brand for tomorrow”.
2024-03-18T15:11:53+00:00By Jeff Sexton|
The right recipe comes down to three ingredients: bonding, differentiation, and distinctiveness.
2024-03-18T14:57:20+00:00By Ryan Chute|
Entrepreneurs live in the grand illusion of advertising. Let's break down 12 aspects so you know what works and why.
2024-03-15T16:59:15+00:00By Jeff Sexton|
If a guarantee is supposed to place risk on your business, but it doesn’t feel risky… Then it’s not doing its job.