The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Inductive Reasoning: The Fingertips Of An Ad Genius
Ad geniuses are those who can think distinctively using patterns and trends to generate creative solutions.
The Push-Pull Method of High-Performance Lead Generation
When your brand design language mismatches your business model, you run into trouble.
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
Triple B’s of Writing TV Ads (Bad, Boring, Brilliant)
According to Robert H. Smith, adults watch TV between 13 to 23 times longer than PC and mobile, respectively.
One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
The Problem With Predictable, Common Ads
When people are bored, they tune out, stop paying attention, and don't remember your brand.
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
What I Learned in a Newsroom to Help You Find Your Business’s Story
Good writing can make people pause. For just a minute. And it makes all the difference.
I want to help you be gruntled about business
Gruntled is the kind of word that when a listener hears it, the business will know they heard it, and know their ad worked.