Articles by Gary Bernier

About Gary Bernier

I built my computer training business to over $5M before I sold it. I've been shot with many marketing silver bullets and have the scars to prove it. I save you time and money by guiding you down the path that works. If you dream of being able to focus on growing your business and trusting someone to run your marketing, I'm your guy.

Social Media Sucks Today

2024-07-20T02:12:27+00:00By Gary Bernier|

Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?

Happy Happy, Joy, Joy

2024-06-22T01:45:39+00:00By Gary Bernier|

Whether cartoons or ads, magical things are created when geniuses are given complete creative freedom.

Are you making bad decisions about how to spend your marketing dollars?

2024-03-18T17:05:21+00:00By Gary Bernier|

We believe in never asking customers how they heard about us, like never and forever.

The Dream of Discomfort. The dreams of millionaires.

2023-10-13T14:54:15+00:00By Gary Bernier|

What if you created more discomfort by doubling your sales leads? How motivated would you be to solve the problem then?

The end of the journey

2023-10-13T14:54:40+00:00By Gary Bernier|

You train your people to deliver the best service that you can provide. But have you optimized the end of the journey?

Strange Limiting Beliefs

2024-03-15T19:45:08+00:00By Gary Bernier|

The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.

5 Things Your AdWords Person Should Be Doing

2023-10-13T14:55:12+00:00By Gary Bernier|

Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.

How To Grow Your Practice In Interesting Times

2023-10-13T14:55:27+00:00By Gary Bernier|

In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.

What About SEO?

2024-03-15T19:39:25+00:00By Gary Bernier|

A business owner says "I want to show up when someone is looking for a plumber. Shouldn’t we use the “near me” expression because it’s up 500%?" But aggregators that sell leads are dominating the SEO and PPC wars.

GeoTarget or GeoFence? That is the question.

2024-03-15T19:41:05+00:00By Gary Bernier|

You can decide to target: People who are regularly in your targeted location (i.e., they work or live in that area) People searching in that area, or People that are just in or show interest in that area.