Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
But What About the Rest of Us?
The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.
Google Map Pack Essentials
The first thing to understand about the Google Map Pack is that local businesses, not chains, are given priority.
Behavioral Retargeting: Bring The Right Folks Back In
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
10 Most Common Mistakes in Marketing (Home Services Edition)
With so much conflicting information, how can you avoid royally screwing up your business? Start here.
Click Through Rate(CTR): Improving Your Ad Clicks
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
Google Local Service Ads, Anyone?
For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.
Influence This! (Part the Second)
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Businesses with more than 40 landing pages produced 12 times the number of leads as those with 1-5 landing pages.
Personality Prescription, Part 5 – Let’s Sell Something
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
Google’s Algorithm and Modern SEO
Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let's dissect how it works.
Best Local SEO Tools: Secrets Revealed
You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.
A High-Converting Landing Page’s Anatomy
These eight essential landing page elements create the perfect recipe for success.
The Personality Prescription, Part 1 – Stalled Growth
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
Lead Generation: The Who, What, Why, and How
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.