Digital Marketing

Google’s Algorithm and Modern SEO

2024-01-13T14:24:44+00:00By Ryan Chute|

Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let's dissect how it works.

Best Local SEO Tools: Secrets Revealed

2024-01-13T14:24:53+00:00By Ryan Chute|

You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.

A High-Converting Landing Page’s Anatomy

2023-10-16T19:08:21+00:00By Ryan Chute|

These eight essential landing page elements create the perfect recipe for success.

The Personality Prescription, Part 1 – Stalled Growth

2023-10-16T14:34:12+00:00By Chuck McKay|

Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.

Lead Generation: The Who, What, Why, and How

2023-10-16T19:08:38+00:00By Ryan Chute|

If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.

Finding the Right Mix of Organic and Paid Traffic

2023-10-16T19:08:54+00:00By Ryan Chute|

A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...

Small Business Social Media Limits

2023-10-17T18:05:48+00:00By Aaron & Kelsie Kleinmeyer|

Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.

Google Business Profile (GBP): Frequently Asked Questions

2023-10-16T19:09:28+00:00By Ryan Chute|

Many small businesses are missing out on one of the most effective marketing opportunities available today.

Lead Generation vs. Digital Presence

2023-10-17T14:14:02+00:00By Ryan Chute|

A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.

The Slow Season Fallacy of PPC Advertising

2023-10-16T16:21:36+00:00By Jeff Sexton|

When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.

13 Ways to Give Your Online Presence Some Spark

2023-10-17T14:15:01+00:00By Ryan Chute|

Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.