Kenners Star Wars Toys – Thinking Outside The Empty Box
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.
Your Branding Is Bass Awkwards. Here’s Why & How to Fix It
You think I’m exaggerating. Other people might be making this mistake, but not you. But you’re wrong.
Sleemans – John Sleeman – My Aunt Had The Original Beer Recipe Book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?
3 Fundamental Misperceptions About Local Advertising
Number One: Assuming you have to rationally explain why you’re better than the competition.
THE ROYAL WHOREHOUSE CHICKEN LAMP Or How to Attract Better Customers & Keep Them Longer
In the next few minutes, I will explain. And blow your mind.
RX Bars – Could you fire your Mom?
CrossFit and paleo diets led to the creation of RX Bars. Starting with only $10K, they sold for over $600M.
The Fundamentals that Remain
The fundamentals in marketing are explained brilliantly by Professor Mark Ritson who breaks it down into 3 logical parts.
PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
What NOT To Say In Your Advertising
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
For Everything Else There’s — Perhaps the Most “Priceless” Ad Campaign of the Last 25 Years!
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.
Someone’s Head Has Got to Roll
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Bundle Pricing: The Best Way To Differentiate Your Product
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).