Three steps to advertising clarity
Instead of starting with the meat of a marketing strategy, businesses jump to the “dessert” of media selection.
This is a GOOD Car Commercial
My daughters were like, "That's a stupid ad." But they were pinpoint targeting the DNA of the drivers they wanted.
Slinky’s Marketing Springboard
Christmas is coming and he has not sold one. So what does he then change to sell 300 million?
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
How Old Spice Saved Their Brand!
"We've got nothing to lose." It was hard to say yes and run this strange ad, but they were that desperate.
Donut Stop Believin’: Dunkin’s Recipe For An Empire
How'd they become the 2nd largest restaurant chain in the US? Get the 'hole' story.
How Poo-Pourri Went Viral
When you tone something like this down, it doesn't work. The owner must be ready to go all the way into the joke.
“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Social Media & Recruitment – A Case Study with No Bull RV
We’re imperfect people selling imperfect RVs. So we don’t have to pretend we’re something we’re not.
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
No Place Like Home Services Author Interview
Story. Culture. Experience. When we market a company and make promises to customers it's either a mirror or it's a fairy tale.
Anacin’s Marketing Lessons – USP or Feelings?
They forever changed how medicine was marketed, but people misunderstand why it worked.
Targeting is the “Only Way” to Advertise
Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
The UPS Strategy: Innovation at Every Turn (Except Left Turns)
A poor 19-year-old saw an opportunity in telegraphs. Now UPS has over 500,000 drivers. How?