Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Why did the world go nuts for these ugly little dolls, and how can we use that?
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
A tech-illiterate artist started Etsy when building sites was scary-hard. Why'd he succeed?
How they bootstrapped (no pun intended) to dominate minimalist running.
We frequently hear, “I tried billboards once, and it didn’t work.” What separates the winners from the rest?
Got a C for the idea in school. Lies. Forges. Gets arrested. Gambles his last $5000 in Vegas. And changes the world.
Xerox had game-changing tech in the '80s but failed to capitalize. What did Apple do that they didn't?
They only earned $30 each night. But the 24/7 branding spiked daytime sales by 50%.
First they filed a patent and then they had to go look for a viable market.
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Relational buyers are more profitable and make a long-term commitment.