One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.
Surviving (vs. Thriving) buyers are naturally more “transactional.” Their goal is to find the lowest price overall.
Everyone is having a grand time and you did it. But this one guy dropped a screaming F-bomb E-V-E-R-Y T-I-M-E your company truck drove by.
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.