Goals are for hockey players
Instead of Goals, I had to make Promises. Your promises are the only things that separate you from your competitors.
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
I don’t even have to tell you what slap I’m talking about, do I?
Supercuts – Find out what Big Macs and haircuts have in common.
How 2 hairstylists make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!!
Tips for Businesses to Deal with Inflation
Inflation has spiked, supply chain issues persist… and your customers are likely being protective with their dollars.
Harnessing The Pure Power of Friendly Familiarity For Owner-Operators
Of course you’ll grab Kellogg’s Frosted Flakes over the (significantly) cheaper, generic and off-brand alternatives.
My Idiot Friends
Stories are memorable, cherished, and shareable because of imperfection. A good ad writer creates attraction to imperfection.
Empire Builders: Spider-Man – Saved by a real Super Hero
A new kind of hero and a tricky way to get his idea past the editor.
Rosie the Robot is happy serving other customers
Since March 2020, some businesses are hiding behind an excuse. We don’t have anyone to work. Blah, blah, blah.
Branding in 75 Words or Less
When the main benefits your brand delivers are self affirmation, status, and hope, you can charge almost anything you want.
The Beast Unchained
Addictions come in all colours. I believe all of us have a beast pacing back and forth, waiting for an opportunity to break the chain.
Dr. Brinkley – Way ahead of his time or complete quack?
He did it successfully in the 1920s. Only now they call it content marketing with lead magnets, tripwires and a funnel.
Screw You, I’m Going To Stand Out
How do you become the industry market leader if you say the same thing as every other business?
Empire Builders: Listerine – How to get the girl, by Listerine. Oh, and Axe.
How Listerine created the problem of bad breath so they could solve it.
Milton Friedman should not like your advertising.
An opportunity to save money today overshadows an opportunity to make money tomorrow.
Fundamental Forces of Business – Part 4
Harley Davidson's use of the Strong Atomic Force earned them $360 million last year -- not on bikes -- on branded merchandise.