“Oh, But My Company is Different.”
Real matters. Only a fool looks at another company’s ad and says, "We should do that."
Emotion in Advertising Equals Dollars in Business
6 marketing pros on 2 continents explain the financial benefits with proven outcomes rooted in human psychology.
Cadillac’s SEXY Brand Revival Strategy
It takes vulnerability and bravery to address and dismiss like this, which is why it's not done that often.
How Well Do You Know Them?
What the Chamber of Commerce and a wedding bartender know about your customers and 25%-95% profit growth.
The EASY Way to Win People’s Hearts!
The silhouettes and story worked wonders. You know something's a big deal when it's spoofed on Family Guy.
Marketing Funeral Homes: Balancing Sensitivity with Strategy
How do you sell something people resist thinking about? For example: funeral homes.
Advertising Doesn’t Affect Me “I am immune to it”
90% of advertising is rubbish and most ads don't work because the writing and the distribution are wrong.
This LEVI’s Campaign did SEXY, their way!
The marketplace that was not excited and the price point was too high. They ran this ad and it blew the doors off.
The Campaign that SAVED Cadbury
They did not want to do this ad. A gorilla sits there for 60 seconds.
How many customers do you gift away?
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
The “I Knew It All Along” Trap: Hindsight Bias In Business
If you were aware this was relevant to you then it wouldn't be a bias.
How Many Pancake Restaurants?
Specializing creates your position at the top of a small list rather than competing in a bigger (harder) list.
The Contagious Power of Emotions in Sales
Brain science is very clear. This is an automatic and subconscious response that can work for you or against you.
You WON’T Believe This Forgotten Apple Ad!
You remember the 1984 ad. They tried a similar formula in 1985 and it flopped. Why?
Pioneers and Settlers
We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.