Beyond the Laugh: Crafting Ads that Capture Attention and Form Bonds
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
The adage "a chain is only as strong as its weakest link" resonates with undeniable truth.
Salespeople should speak for just 30% of the time, yet they can't stop themselves.
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
Sales training often fails to deliver tangible results. The real life Top Gun school shows us what's missing.
I wish I could just call “my guy” and get it over with. But all too often we are let down after the service.