No Parking on the Dance Floor of Your Mind
Are your ads letting the imagery and the story-logic do the persuading and selling? Or are they relying on whacky creative that’s actually counter-productive?
1. Allow the same listener to hear the same ad at least 3 times every 7 nights sleep (sleep erases advertising)
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
Variables: (1) The population of your market. (2) The size of your ad budget.
You're having a good day at work. Then the phone rings. It's the local magazine rep with a once in a lifetime discount offer. Now you're under pressure.