The Psychology of Priming: Enhancing Sales Receptivity
Because words matter. But more importantly, their order matters.
Because words matter. But more importantly, their order matters.
Purchasing inventory which will be entirely sold within 90-120 days? Sure. Other plans? Not so fast.
Starting your own business can be brutal. Brian shares his war stories with advice for fellow entrepreneurs.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
If you were aware this was relevant to you then it wouldn't be a bias.
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
Behind every high achiever is a system for success. Jay was new to sales and the ideal subject for my experiment.
A subtle takeaway from Apollo 11: Neil wasn’t striving for stardom. He was a pilot with a flight plan.
Brain science is very clear. This is an automatic and subconscious response that can work for you or against you.
If you’ve got to do a hard sell job to get them to take action then you’re setting yourself up for disappointment.
I get no commission for talking about this. I just think it's a cool thing.
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Sending staff to help customers without training is like abandoning them.
Just as bad experiences give birth to great stories, a bad idea can lead you to uncover a better one.
We’ve all had some degree of feeling like we’re serving a higher calling with what we do in our business on a day-after-day basis.