The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
Today’s New Branding
New branding is about having a point of view, sticking to it, and having the courage to stand up for what you believe in.
Not Just What, But When
When it comes time to buy, the customer's priorities change. She might well buy from whichever store offers same-day delivery and installation.
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Disruptive Marketing: How Can You Use it to Your Advantage?
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
Donald Trump, Colonel Zeller & the Strange Power of Hatred
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
De Beers – Shiny rocks, engagement rings, world wide dominance.
How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula.
Brand Recognition Is Much More than Name Recognition
Name recognition is important, but without the image and feeling that comes with it, your brand will struggle to stand out.
Why Your Word-of-Mouth Ain’t As Good As You Think — And What to Do About It
When marketers and business owners talk about Word-of-Mouth, they only think they’re talking about the same thing.
Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Perhaps you’re asking the wrong question
Instead of simply asking what drives the most traffic, ask how you can earn the trust of customers before they need you and inspire loyalty with relational marketing.
A Dozen Uncommon Ways To Advertise Your Business at Little or No Cost!
It means utilizing platforms and materials that aren’t oversaturated with advertising noise.
Why Telling The Truth Ain’t Enough — And What Honest Businesses Should Add to It
Think of “the way” as both a future hope and a path to get there.
It’s natural
Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.
David Ogilvy’s Secrets of Good Ads
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”