The strongest fundamental force in nature is the Strong Atomic Force.
It’s 100 times stronger than Electromagnetism.

To explain it simply, think about it this way:
All elements are based on having an atomic structure.
An oxygen atom has an atomic mass of 16, which means it is made of 8 protons and 8 neutrons.
The building blocks of protons and neutrons are QUARKS.

Quarks are the smallest thing known to Sheldon Coopers. He’s never observed one.
He proved they existed by observing the result of Quarks bouncing off each other in the Hadron supercollider.

Sheldon uses words like Charm, Colour, and Flavour to describe the way a Quark acts. He didn’t know how to describe the spin rate or the source of the force, so Sheldon gave them sensual words.

The genius robot-man uses adjectives to describe dimension and direction.

In strong interactions, Quarks exchange weightless Gluons.

At a fundamental level, your business sells something.
The stuff you sell doesn’t define you, just like a job doesn’t define a person.
You’re successful not because of your stuff.
The success comes from a something much more powerful than the stuff you sell.

The something is your magic.
It’s the way you are.
It’s how you treat people.
It’s hard to identify and it’s much stronger than you imagine.

Customers will call you likable, friendly, convenient.
But that’s not really it.
They can’t explain it because they didn’t see the pixie dust you sprinkled on them.
Heck, you probably don’t see it.
That’s the Quark.

The Wizard taught us many moons ago that beliefs are building blocks to powerful communications.
Beliefs ARE Quarks.

And Quarks need gluons to stay together.
The gluons are you.

Quarks binding with other Quarks is the strongest force of nature.

The strongest force known to man is LOVE.
It’s also weightless and invisible.

When you use the Strong Atomic Force in your marketing strategy, you are concocting a LOVE potion used only for good.
Like personal relationships, your potion is not worthy of everyone’s love.
Some will drink and feel nothing.
Others will sip from the golden chalice and pursue you like Pepé Le Pew.

1. Gravity Force in Advertising:

You rely on cheaper prices, lack of competition, or mere convenience to attract a customer.

2. Weak Atomic Force in Advertising:

You provide informational ads waiting for a customer to respond.

3. Electromagnetism in Advertising:

You use genuine bonding techniques in your ads create connections.

4. Strong Atomic Force in Advertising:

You unapologetically own your beliefs and live up to them so people love you.

As my spouse tells me, “I love you when you act like yourself”.
Your best customers feel the same way.

Tell people who you really are and be rewarded with their pursuit of love.
You are not Pepé, the pursuer.
You are Penelope Pussycat, the pursu-ee.

Beliefs are not clichés.
Beliefs are not value statements.
Beliefs are a taste of your soul.

Harley Davidson uses the Strong Atomic Force. Here’s what Harley Davidson said 10 years ago in their “We Believe In” commercial.

We believe in going our own way no matter which way the rest of the world is going.
We believe in bucking the system that is built to smash individuals like bugs on a windshield.
Some of us believe in the man upstairs, all of us believe in sticking it to the man down here.
We believe in the sky and we don’t believe in the sunroof.
We believe in freedom.
We believe in dust, tumbleweeds, buffalo, mountain ranges, and riding off into the sunset.
We believe in saddlebags and we believe that cowboys had it right.
We believe in refusing to knuckle under to anyone.
We believe in wearing black because it doesn’t show any dirt or weakness.
We believe the world is going soft and we’re not going along with it.
We believe in motorcycle rallies that last a week.
We believe in roadside attractions, gas station hot dogs, and finding out what’s over the next hill.
We believe in rumbling engines, pistons the size of garbage cans, fuel tanks designed in 1936, freight train sized headlights, chrome and custom paint.
We believe in flames and skulls.
We believe life is what you make it and we make it one hell of a ride.
We believe the machine you sit on can tell the world exactly where you stand.
We don’t care what everyone else believes.

Reading these statements either makes you rumble like a Harley or hide like a Hyundai. You can smell the exhaust wafting through their words. In 2021, Harley sold $360 million in branded merchandise.

They have LOVE for their brand.

And just like LOVE, the connection only breaks when you violate one of your beliefs.

“The game of love eez never called on account of darkness”.

– Pepé le Pew

More in this series:

Fundamental Forces of Business – Part 1
Fundamental Forces of Business – Part 2
Fundamental Forces of Business – Part 3

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